Daytona Beach, FL – The Daytona 500 has gone dry. Former NASCAR champions Brad Keselowski and Kevin Harvick, who usually sport beer brand sponsors logos on their hoods, have non-alcoholic sponsors for the Daytona 500.
The Daytona 500 will be the first once since 1982 without a beer-sponsored car in the race.
Miller Lite will still serve as primary sponsor for Team Penske and the No. 2 car driven by Keselowski at select races. Same with Busch and Harvick’s No. 4 Ford.
“It’s not like they’re not active,” Harvick said. “You go everywhere in this town and Busch has pretty much taken over the town. You would never know Busch is not on the car when you drive around town and look around the racetrack.”
(the Associated Press contributed to this post)